Advanced Anti-Aging Products: Sulwhasoo's 'Jinsul Cream Rich' utilizes 'Ginseng Berry SR' to provide effective anti-aging benefits.

Sustainable Ingredients: Daebong LS's 'Upcycling Lotus Root Extract' offers a plant-based mucin alternative, reflecting a shift towards eco-friendly beauty solutions.

Consumer Demand: There's an increasing preference for cosmetics that combine high efficacy with sustainability, driving innovation in the industry.

Global Reach of K-Beauty: CJ Olive Young attracted customers from 189 countries, with 9.42 million foreign customer transactions in 2024.

Experiential Services: Personalized makeup consultations, skin and scalp diagnostics, and product customization experiences are increasingly popular among both domestic and international customers.

Department Store Initiatives: Department stores are enhancing beauty experience services, offering personalized consultations and diagnostics, appealing to younger demographics and foreign visitors.

Immersive Beauty Experiences: The industry is shifting towards providing immersive, personalized beauty services to meet evolving consumer demands.

Record Sales: KOLMAR Korea and COSMAX achieved revenues of 2.4513 trillion KRW and 2.1661 trillion KRW, respectively, marking their highest sales figures to date.

Market Diversification: Both companies are expanding into Southeast Asian and European markets, reducing reliance on traditional markets like China.

U.S. Market Growth: KOLMAR Korea's U.S. subsidiary reported a 76% increase in fourth-quarter sales, highlighting successful penetration into the American market.

K-Beauty Demand: The global popularity of K-Beauty products continues to drive the expansion and success of Korean cosmetics manufacturers.